In the weeks since MoviePass announced its $89.95 annual subscription promotion—a 25 percent discount off its $9.95/month plan—I’ve gotten lots of queries about the wisdom of taking up MoviePass on the offer.

Most have expressed concern that if they put down their $89.95 up front, as the plan requires, they may get left with an unhappy write-off if the movie-ticket-a-day service goes bankrupt.

It’s not an unreasonable worry, given that MoviePass not only seems to be unsustainable at the low average price of $7.50 per month, but also because it has attracted increasing ire from the movie theater chains with whom it does its business.

But there are other considerations to factor in to the decision as to whether to purchase the annual pass. Here are two good reasons to go ahead, and three reasons to consider sticking with the monthly plan instead, or skipping MoviePass completely.

Read full article here