MoviePass made waves a few months ago when they launched a new $10-a-month service that gave subscribers access to near-unlimited movies in theaters. If you thought that was crazy, now they’re offering a subscription tier for only $6.95 a month for those who are willing to pay for a year’s worth of movie-going ahead of time.
In just two days, MoviePass was able to raise their sub level to more than 150,000, according to Deadline Hollywood. That’s over seven times the subscribers they had last December (when the bare bones package cost $15), and already surpasses their subscriber target level for late 2018. And Helios and Matheson Analytics, who recently bought MoviePass, reports that MoviePass attendance is already on the up and up at their unnamed theater chained partners (from 206 a week to 4,137 a week). People want their unlimited movies, and they want them now.