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Seeking Alpha

Seeking Alpha: Can Movie Theaters Unlock Value? Rewards Programs And MoviePass



  • Movie theaters and airlines have a lot of structural similarities.
  • Theater chains should imitate airlines' successful rewards programs.
  • The goal is to create more value for a business that is capital intensive by adding an asset-light revenue stream.
  • Cinemas probably should have thought of MoviePass idea earlier, but the upstart can probably coexist peacefully with the theaters.
  • A theater chain like Cinemark already offers good value, but investors should monitor developments with MoviePass and rewards programs.

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