Consumers Can Now Gain Access to Premium Format Screenings That Include IMAX and 3D and a Special Limited-Time Holiday Offer
NEW YORK (December 6, 2018)— MoviePass™, the nation’s premier movie theater subscription service and a majority-owned subsidiary of Helios and Matheson Analytics Inc. (Nasdaq: HMNY) (“Helios”), announced that, after months of determined testing, it will introduce an updated pricing plan for the new year, effective January 1, 2019. Starting at just $9.95 per month, the plans will feature a three-tier pricing structure. In addition to rolling out the new plans, MoviePass is offering two special, limited-time 12 month offers to their subscribers and for gift-giving during the holiday season.
The 2019 plans all offer users three movies a month – or the equivalent of up to 36 movies per year in a variety of movie-going options, and will target the casual moviegoer — by far the largest portion of the movie-going public.
The new plans are:
● SELECT (starting at $9.95/month):
Subscribers will be able to see three movies per month at some point during their theatrical run through a programming model (announced the week prior), which at launch will exclude Opening Weekends. Title selection in this plan includes standard 2D movies only. As product enhancements take place, more titles will become available, including on Opening Weekends, and this plan will ultimately result in a showtime-driven, inventory model.
● ALL ACCESS (starting at $14.95/month):
Subscribers will be able to see any three movies of their choice per month, at any time during their theatrical run, including Opening Weekend showtimes. Title selection in this plan includes standard 2D movies only.
● RED CARPET (starting at $19.95/month):
Subscribers will be able to see any three movies of their choice per month, at any time during their theatrical run, including Opening Weekend showtimes. Subscribers of RED CARPET may choose to use one of their allotted three movies in IMAX 2D, IMAX 3D, or supported Premium Large Format (PLF) screenings, including RealD 3D showings at launch.
An added element of the new pricing structure is zoning by geographical area. It is designed to reflect the differences in the average ticket price in different areas of the country. The zoned pricing structure for each of the new plans is as follows:
SELECT ALL ACCESS RED CARPET
Zone 1 9.95 14.95 19.95
Zone 2 12.95 17.95 21.95
Zone 3 14.95 19.95 24.95
Limited-Time Holiday Offer
MoviePass’ limited-time holiday offer features the ALL ACCESS and RED CARPET plans at a reduced-rate for 12 months. Starting on December 6th, users will be able to purchase a single ALL ACCESS subscription for 12 months at $119.95, and two or more ALL ACCESS subscriptions for 12 months at $99.95 per subscription. During the same period, users will be able to purchase a single RED CARPET subscription for 12 months for $149.95, and two or more RED CARPET subscriptions for 12 months at $139.95 per subscription. This pricing program is introductory and for a limited time only.
ONE TWO OR MORE
ALL ACCESS 119.95 99.95
RED CARPET 149.95 139.95
The Company will communicate the various options available to its current subscribers, including the option to remain on an existing plan.
“Change is necessary. We won the hearts of millions of moviegoers, now we need to win back their confidence,” explains Mitch Lowe, CEO of MoviePass. “We realize that the past year brought our subscribers many modifications and even some surprises, some of which weren’t well-received; but we listened, we reassessed, and we believe we are primed to offer the American consumer the absolute best offering across America in 2019 and beyond.”
“With a viable business model that partners with exhibition and distribution, we empower casual moviegoers in both message and offering,” said Ted Farnsworth, Chairman & CEO of HMNY. “We view the model as the foundation to reach new members and regain positive momentum in the marketplace.”
“We are a tech company in the entertainment space and we love going to the movies – that’s where movies are best seen: on the big screen. We carefully listened to our community, learned, and are strongly committed to getting people back to the movies – the way they want to go. The new MoviePass is one that is customized for the consumer,” said Khalid Itum, MoviePass’ new Executive Vice President, “I believe our new plans demonstrate this commitment and will continue to build relationships with audiences across America.”
About Helios and Matheson Analytics
Helios and Matheson Analytics Inc. (Nasdaq:HMNY) (“Helios”) is a provider of information technology services and solutions, offering a range of technology platforms focusing on big data, artificial intelligence, business intelligence, social listening, and consumer-centric technology. Helios currently owns approximately 92% of the outstanding shares (excluding options and warrants) of MoviePass Inc., the nation's premier movie-theater subscription service. Helios' holdings include RedZone Map™, a safety and navigation app for iOS and Android users, and a community-based ecosystem that features a socially empowered safety map app that enhances mobile GPS navigation using advanced proprietary technology. Helios is headquartered in New York, NY and listed on the Nasdaq Capital Market under the symbol HMNY. For more information, visit us at www.hmny.com.
About MoviePass Inc.
MoviePass Inc. (“MoviePass”) is a marketing technology platform enhancing the exploration of film and the moviegoing experience. As the nation's premier movie-theater subscription service, MoviePass provides film enthusiasts the ability to attend select new movies in theaters. The service, now accepted at more than 91% of theaters across the United States, is the nation's largest theater network. Visit us at moviepass.com.
Cautionary Statement on Forward-looking Information
Certain statements in this communication contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 or under Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (collectively, “forward-looking statements”) that may not be based on historical fact, but instead relate to future events, including without limitation statements containing the words “believe”, “may”, “plan”, “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect” and similar expressions. All statements other than statements of historical fact included in this communication are forward-looking statements.
Such forward-looking statements are based on a number of assumptions. Although Helios’ management believes that the assumptions made and expectations represented by such statements are reasonable, there can be no assurance that a forward-looking statement contained herein will prove to be accurate. Actual results and developments may differ significantly from those expressed or implied by the forward-looking statements contained herein and even if such actual results and developments are realized or substantially realized, there can be no assurance that they will have the expected consequences or effects. Some, but not all, of these risks include, among other things: our capital requirements and whether or not we will be able to raise capital as needed; whether our new subscription plan and business model will be successful; our ability to successfully develop the business model of MoviePass, Moviefone, MoviePass Films and MoviePass Ventures; our ability to retain our existing subscribers and market and sell our services to new subscribers following the change in the subscription plan and business model; our ability to integrate the operations of MoviePass, Moviefone, MoviePass Films and MoviePass Ventures and other acquired businesses into our operation; and the risk factors described in Helios’ Annual Report on Form 10-K for the fiscal year ended December 31, 2017, its quarterly reports on Form 10-Q for the quarters ended June 30, 2018 and September 30, 2018, including subsequent current and periodic reports, information statements and registration statements filed with the U.S. Securities and Exchange Commission. You are cautioned to review such reports and other filings at www.sec.gov
Given these risks, uncertainties and factors, you are cautioned not to place undue reliance on such forward-looking statements and information, which are qualified in their entirety by this cautionary statement. All forward-looking statements and information made herein are based on Helios’ current expectations and Helios does not undertake an obligation to revise or update such forward-looking statements and information to reflect subsequent events or circumstances, except as required by law.