Promotional Programs For MoviePass’ Subscribers Yields Nearly $130 Million in Box Office Sales for Oscar Nominees

 MoviePass™ drives significant attendance to Oscar nominated films (Photo: Business Wire)

MoviePass™ drives significant attendance to Oscar nominated films (Photo: Business Wire)

NEW YORK--(BUSINESS WIRE)--Helios and Matheson Analytics Inc. (Nasdaq: HMNY), a provider of information technology services and solutions and a majority owner of MoviePass™ today announced as part of its continued efforts to drive movie theater attendance ahead of the Oscars, movie theater subscription service MoviePass™ deployed targeted promotions among its subscribers for a number of Oscar-nominated films. Just weeks before the big awards ceremony, MoviePass announced it has generated $128.7 million for select film nominees since November 2017.

In addition, last week, MoviePass contributed 5.7% to the total nationwide box office.

Among the Oscar nominated films promoted by MoviePass are all of the Best Picture nominees, nominees for Best Animated Film, Best Foreign Film and other films featuring nominees for Best Actress, Best Actor, Best Supporting Actor and Best Supporting Actress.

Box office sales generated from MoviePass contributed significantly to the nominees, keeping attendance up past opening week.

MoviePass’ Percentage of National Box Office sales for Best Picture nominees:

• Call Me By Your Name: 8.79%

• Lady Bird: 6.18%

• Three Billboards: 6.89%

• Shape of Water: 7.87%

• The Post: 5.57%

In addition to best picture nominees, MoviePass contributed 11.48% for I, Tonya, and 7.57% for The Square.

"MoviePass is actively driving movie-goers to the theater at a critical moment in the year,” said Mitch Lowe, CEO of MoviePass. “At a time with ‘For Your Consideration’ billboards up all over Tinseltown, we are promoting these pictures to our MoviePass subscribers. Because of MoviePass, I believe more people are connected with these films now and MoviePass has created more exposure for these nominees and the Oscars,” Mr. Lowe concluded.

The MoviePass promotions for these films and resulting ticket sales began in November 2017 and are continuing through the awards season to drive continued movie theater attendance.

“We are just testing the waters to establish what is possible for MoviePass to contribute to the success of the film and movie theater industries,” said Ted Farnsworth, Chairman and CEO of Helios and Matheson Analytics Inc. (Nasdaq: HMNY), which acquired a majority stake in MoviePass in 2017. “Over the last three weeks, MoviePass contributed 4.6%, 5.6%, and respectively 5.7% last week to total nationwide box office. As we continue to see accelerated growth of the MoviePass subscribers and the continued shift in the Movie Theater landscape, we are very excited to watch consumers attach to our product and brand and use their MoviePass. I believe we can serve as a catalyst for success in the entire movie industry,” Mr. Farnsworth concluded.

About Helios and Matheson

Helios and Matheson Analytics Inc. (Nasdaq: HMNY) is a provider of information technology services and solutions, offering a range of technology platforms focusing on big data, artificial intelligence, business intelligence, social listening, and consumer-centric technology. HMNY owns a majority interest in MoviePass Inc., the nation's premier movie-theater subscription service. HMNY’s holdings include RedZone Map™, a safety and navigation app for iOS and Android users, and a community-based ecosystem that features a socially empowered safety map app that enhances mobile GPS navigation using advanced proprietary technology. HMNY is headquartered in New York, NY and listed on the Nasdaq Capital Market under the symbol HMNY. For more information, visit us at www.hmny.com.

About MoviePass

MoviePass Inc. is a technology company dedicated to enhancing the exploration of cinema. As the nation's premier movie-theater subscription service, MoviePass provides film enthusiasts the ability to attend up to one movie per day for a low subscription price. The service, now accepted at more than 91% of theaters across the United States, is the nation's largest theater network. For more information, visit www.moviepass.com.

Cautionary Statement on Forward-looking Information

Certain information in this communication contains “forward-looking statements” about HMNY and MoviePass Inc. (“MoviePass”) within the meaning of the Private Securities Litigation Reform Act of 1995 or under Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (collectively, “forward-looking statements”), that may not be based on historical fact, but instead relate to future events. Forward-looking statements are generally identified by words such as “projects,” “may,” “will,” “could,” “would,” “should,” “believes,” “expects,” “anticipates,” “estimates,” “intends,” “plans,” “potential” or similar expressions. Such forward-looking statements include, without limitation, statements regarding MoviePass’ business and prospects. Statements regarding future events are based on HMNY’s and MoviePass’ current expectations and are necessarily subject to associated risks.

Such forward-looking statements are based on a number of assumptions. Although management of HMNY and MoviePass believe that the assumptions made and expectations represented by such statements are reasonable, there can be no assurance that a forward-looking statement contained herein will prove to be accurate. Actual results and developments (including, without limitation, the ability of MoviePass to increase the attendance of its subscribers at select films in movie theaters) may differ materially and adversely from those expressed or implied by the forward-looking statements contained herein and even if such actual results and developments are realized or substantially realized, there can be no assurance that they will have the expected consequences or effects.

Risk factors and other material information concerning HMNY and MoviePass are described in HMNY’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2017 filed with the SEC on November 14, 2017, in HMNY’s Annual Report on Form 10-K for the fiscal year ended December 31, 2016 filed with the SEC on April 14, 2017, in HMNY’s Current Report on Form 8-K filed on November 30, 2017 and other HMNY filings, including subsequent current and periodic reports, information statements and registration statements filed with the SEC. You are cautioned to review such reports and other filings at www.sec.gov.

Given these risks, uncertainties and factors, you are cautioned not to place undue reliance on such forward-looking statements and information, which are qualified in their entirety by this cautionary statement. All forward-looking statements and information made herein are based on HMNY’s and MoviePass’ current expectations and HMNY does not undertake an obligation to revise or update such forward-looking statements and information to reflect subsequent events or circumstances, except as required by law.

In particular, MoviePass’ subscription pricing models are new. There can be no assurance that MoviePass’ recent rate of increase in its subscribers resulting from these pricing models will be sustained. Moreover, an increase in the number of MoviePass subscribers provides no assurance that the MoviePass business model will lead to profitability.

 

Contacts

HMNY Contact:
The Pollack PR Marketing Group
Stephanie Goldman/Mark Havenner, 310-556-4443
sgoldman@ppmgcorp.com / mhavenner@ppmgcorp.com
or
MoviePass Contact:
LaunchSquad for MoviePass
Gavin Skillman, 212-564-3665
gavin@launchsquad.com